What Small Businesses Can Learn from Taylor Swift

The Eras Tour over now and as a 43-year-old Swiftie, I’ve been blown away by how Taylor has turned her career into a global phenomenon — and honestly, there are so many lessons small business owners can take from her.

Here’s what Taylor gets right (and how you can too):

🎤 Know Your Audience
Taylor connects with her fans on such a deep level. She knows what we love, what we need, and she delivers every time. For small businesses, it’s about listening to your customers and showing them you understand their needs.

🎸 Own Your Story
Each "era" of Taylor’s career is its own vibe, and she invites us along for the journey. Small businesses can do the same by sharing their unique story and values. People want to connect with the human side of your brand.

✨ Create Unforgettable Experiences
The Eras Tour isn’t just a concert — it’s a full-on event that fans will talk about forever. Your business can wow customers with thoughtful details, stellar service, and moments that make them feel special.

💡 Keep Evolving
Taylor keeps reinventing herself — from country to pop to indie. As a business owner, staying fresh and adapting to trends is how you stay relevant and ahead of the game.

❤️ Build Your Community
Taylor’s fans feel like family. Your business can create that same sense of belonging by engaging with your customers and giving them reasons to keep coming back.

🔥 Turn Challenges Into Fuel
Taylor’s had her share of setbacks, but she’s always turned them into comebacks. As a small business owner, you can do the same by using obstacles as opportunities to grow stronger.

The Eras Tour is a masterclass in connection and creativity. Whether you’re selling leotards or latte art, there’s so much to learn from the queen herself. 🫶