11 Billion Dollars Spent on Black Friday—But What About You?

11 Billion Dollars Spent on Black Friday—But What About You?

Black Friday made headlines again this year, with an eye-popping $11 billion spent in a single day. For many small business owners, that number can feel like salt in the wound. You might be thinking, “Well, I didn’t see any of that. What’s the point of even trying?”

Let’s be real: watching these big, flashy sales events can feel discouraging. It’s easy to believe the narrative that the Amazons and Walmarts of the world have cornered the market, leaving small businesses fighting over scraps. If you’re feeling disheartened, you’re not alone—but let’s talk about why giving up is not the answer.

The Truth Behind Those Numbers

Yes, $11 billion is a staggering figure, but the story behind it is more nuanced. Big-box retailers may get a large slice of the pie, but there’s still plenty of opportunity for small businesses. More than ever, people are seeking out local, ethical, and personalized shopping experiences. You can carve out your space—it just might take a little extra creativity and determination.

Why Your Business Still Matters

You didn’t start your business to compete with Amazon. You started because you have something unique to offer. Whether it’s a handcrafted product, a personal touch, or a commitment to your community, those qualities matter—and they’re why customers will choose you over a faceless corporation.

Remember, the value you provide goes beyond a single sales event. Building customer loyalty, fostering relationships, and creating an experience that shoppers remember are what set you apart.

How to Bounce Back After Black Friday

If you didn’t hit your goals this past weekend, it’s okay. It doesn’t mean your business is failing or that you should throw in the towel. Use it as a learning experience and a stepping stone.

Here are a few ways to keep going:

1. Focus on the Season, Not Just the Day

Black Friday is just one day in a busy holiday shopping season. Cyber Monday, Small Business Saturday, and the days leading up to Christmas all offer opportunities to connect with customers.

2. Leverage Your Unique Strengths

What makes your business special? Whether it’s personalized service, local delivery, or one-of-a-kind products, highlight those qualities in your marketing.

3. Engage With Your Audience

If you didn’t see sales roll in, reach out to your customers and ask what they’re looking for this season. Use email, social media polls, or even in-person conversations to gather insights.

4. Keep Showing Up

Consistency matters. Even if this year’s Black Friday wasn’t what you hoped for, keep building your presence. The trust and recognition you’re creating now will pay off in the future.

Remember: You’re Not Alone

Running a small business isn’t easy—especially during high-pressure times like the holiday season. It’s normal to feel discouraged, but don’t let one day define your business or your worth. You’ve already achieved something incredible by putting your dream out into the world.

So, take a deep breath, refocus, and keep going. Your customers are out there—they just need to hear your voice. 💛